Coldwell Banker Taps Upstate to Roll Out New Global Brand

Coldwell Banker Taps Upstate to Roll Out New Global Brand

Coldwell Banker Caine is the first full-market to roll out rebrand, celebrates with home giveaway 

Coldwell Banker Caine, a full-service real estate brokerage in the Upstate, announced today they were selected by the global Coldwell Banker organization to be the first full-market to implement the recently announced global rebrand. This rollout will take place across the Upstate in all Caine Greenville and Spartanburg offices.



“We’re honored to be the first multi-office market in the world to roll out the new Coldwell Banker branding,” said Stephen Edgerton, President and CEO of Coldwell Banker Caine. “Coldwell Banker’s refined mission, vision, and brand, which is focused on being real estate’s ‘north star’ to guide people home, aligns perfectly with Caine’s commitment to making the path to home ownership as rewarding as possible.”

In March 2019, Coldwell Banker set upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the “CB North Star,” symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant, guiding consumers as they navigate the home buying and selling process.

The decision to have the Upstate be the first company-wide, full-market rollout of the “CB North Star” rebrand was in direct response to Coldwell Banker Caine serving as a cohesive, well-performing, and innovative multi-office market on a national and global scale.

In honor of the rebrand and the 86 years Coldwell Banker Caine has been helping the Upstate find their way home, the organization is excited to announce the Home in One® giveaway—where one lucky winner has a chance to take home the keys to a home in one of several different Upstate neighborhoods. A select number of lucky participants will be invited to take part in a shoot-out event on November 23 at Topgolf Greenville.

Invitations to participate will be limited and given to local Upstate heroes including firefighters, teachers, nurses, and police officers. The general public will have a chance to win a custom Coldwell Banker Caine golf ball, used as their entry into the shoot-out, during a month-long scavenger hunt throughout the Upstate.

For more information on Coldwell Banker Caine, visit For more information on the Home in Oneâ giveaway, visit


About Coldwell Banker Caine

As a premier provider of full-service real estate in the Upstate, Coldwell Banker Caine is a top two percent Coldwell Banker affiliate and the Greenville office currently holds the #1 ranked office in South Carolina. The company offers quality residential and commercial real estate services across Greenville, Spartanburg, Oconee, and Pickens counties. Family owned and operated, Coldwell Banker Caine has been helping the Upstate find their way home since 1933. For more information, visit their website at or follow their social media channels: Facebook, Twitter, and Instagram.

About Coldwell Banker Real Estate LLC

Powered by its network of over 92,000 affiliated sales professionals in 3,100 offices across 44 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The brand’s mission is to empower their people to leave their mark on the world of real estate. The Coldwell Banker brand prides itself on its history of expertise and honesty since its beginnings in 1906. The brand embraces four core values: home, awesomeness, ingenuity and excellence. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertise. Coldwell Banker Real Estate was the first real estate brand to harness the power of big data; the CBx Technology Suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listing. The brand was named among the 2018 and 2019 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker Real Estate give the Gen Blue® network an unbeatable edge. Coldwell Banker®, the Coldwell Banker logo, Gen Blue® and the Gen Blue Experience® are registered services marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.