New Home Communities

Our Solution to the Unique Needs of New Home Sales & Marketing: Introducing BLUE

Coldwell Banker Caine BLUE offers turnkey sales and marketing solutions for new homes, developments, and other real estate initiatives. Committed to managing all aspects of multi-transaction projects, the specialized division delivers ‘Builder/Developer Leadership Understanding and Excellence’ to real estate investors and communities across the Upstate. BLUE’s dedicated experts implement a comprehensive process proved to help partners analyze, assess and lead sales and marketing efforts in ways that maximize velocity and revenue.

Meet The Team

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Briggs Napier

Vice President, New Homes
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Briggs H. Napier III, MIRM, has spent over 20 years in residential home building and development as both a marketing consultant to builders, developers and banks advising clients on strategic direction, and working directly for both private and public home building companies and has worked extensively in the Minneapolis/St. Paul and Raleigh/Durham markets.

His past leadership as Sr. Vice President of Sales and Marketing for one of the top 10 largest publicly traded home builders in the United States led to the successful turnaround of three operating divisions. While serving as Director of Sales and Marketing in the Raleigh/Durham market for one of the top 5 national home builders his leadership led to a 45 percent growth in sales in a two year period.  Most recently, while serving  as Vice President of Sales and Marketing in the Minneapolis/St. Paul market for one of the top 5 national home builders led to a 21 percent growth in sales in one year.

Recognitions include the Nationals award for Best Marketing Campaign in the industry and other numerous national and international awards for marketing campaigns in the areas of Website, radio, TV, social media, print media and direct mail.

Briggs also holds the Master in Residential Marketing (MIRM), Certified Marketing Professional (CMP) and Certified Green Professional (CGP) designations by the National Sales and Marketing Council of NAHB.

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Jenny Pancoast

Marketing Director, New Homes
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Jenny leads with a data-driven approach, creating effective lead generation campaigns from the ground up. A partner to CB Caine’s developer and homebuilder clients, Jenny believes that a successful marketing and sales approach begins with a focus on target demographics, product development, marketplace positioning, placemaking, and branding.

Jenny’s career began after graduating from Furman University and joining one of the southeast’s leading creative agencies, in Atlanta, GA, as an account executive. In 2014, Jenny transitioned to Edward Andrews Homes as Marketing Coordinator to manage the company-wide rebranding alongside investor partners at The Carlyle Group. In 2015, Jenny moved into the role of Marketing Director and immediately made an impact on the company’s success through increased web traffic and lead generation, the launch of a digitally-focused sales center, and the opening of the 2016 ‘Best Design Center’ in the US.

In 2019, Jenny oversaw the merger-driven rebranding of Edward Andrews Homes to Empire Communities as Marketing & Sales Director, successfully rebranding all offline and online assets, sales center experiences, and marketing campaigns.  Jenny launched 30+ new home communities, including luxury single-family, urban townhomes and mixed-use projects.

In 2020, Jenny was recognized as Marketing Director of the Year at the Greater Atlanta Homebuilders Association’s OBIE Awards.

Jenny is an active participant in ULI Young Leaders, ULI Women’s Initiative Group, and ULI’s Young Leaders Mentorship Program.

Take a Look at Our Current Upstate BLUE Partners

Coldwell Banker Caine is the strategic sales and marketing partner for many new home and condominium communities across the upstate. Working with the Upstate’s premier real estate firm when choosing your new home not only offers peace of mind but also outstanding customer service.

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