08 Feb The Power of Coldwell Banker Blue
Sometimes when brands try to make a name for themselves in the market, the message becomes overcomplicated. With a brand as big as Coldwell Banker with 91,000 agents in 47 countries, how can it be possible to come up with one clear message that fits all? The answer is simple. When you think Coldwell Banker, you think blue. Watch the video below to see what blue means to us.
Blue is a lot of things. It’s the world’s favorite color. It brings calm. It’s the color of leaders and winners. It is associated with intelligence, invokes trust and spurs creativity. It’s no coincidence that it is also the color of our brand.
Interested in joining the blue? Click here to get started.
